Finance Email Design
Finance
Email Marketing
01/
Overflow
Leads For Finance works for finance companies in Spain and Russia. I created different types of email templates focused on mini-credit, loan, and credit card products to increase their traffic.
I was in charge of designing newsletters for the Digital Marketing team. That included:
Defining and researching the voice and tone of each template.
Writing the texts and subjects of each template based on information from a brief.
Designing the templates for desktop and mobile using BeePro and Photoshop tools.
02/
Process
Before starting to design, I wrote a brief description with details of the product, objectives, target, delivery dates, etc. Using this information, I created the structure and design using the BeePro tool.
I used a hierarchy for the templates: the essential information is at the top, followed by the details, and the call to action is at the end.
The header includes elements such as the brand identity, menu, and some links to redirect to the main product.
The banner contains a copy, an image, and a call to action for users.
I added specific text using the correct font size between 14-30 px, next to visual supports.
I used colors according to the brand or product they wanted to advertise.
In the end, a footer includes the legal terms, the website, and the option to unsubscribe.
The most important thing in the templates was to include the correct links in the buttons to redirect to the specific product.
03/
Outcome
The templates were submitted through funnels using the SendinBlue tool. I learned that not only the words attract the user but also the image and the structure of the template. In addition, I got a 50% increase in the open rate and click-through rate on each template in a short time and reduced daily product questions.
