Finance Simulator
TU PRESTAMO
UX/UI Design
01/
Overflow
Leads For Finance works for finance companies in Spain and Russia. This website aims to redirect users to financial companies based on their needs. After one year, the company wanted to redesign one of its websites. The main goals were to create an attractive website according to design trends and to improve the user experience on every page to increase traffic.
02/
Process
I worked with a programmer to shape the new loan simulator website. My responsibilities were to make some proposals and contributions to the site, such as:
Made a feedback report of user complaints to improve the user experience.
Choose the best interface for the website based on the new branding strategy and user feedback.
Supported with content structure.
Added a progress bar to reduce user frustration in navigating within the form.
Suggested to use a chatbot to answer the most frequently asked questions and retain more users.
03/
Outcome
Through defining the guide style, I created a design system that included elements such as icons, buttons, avatars, typography, cards, and colors.
Creating a website focusing on user experience had numerous benefits, including user satisfaction, retention, increased conversions and sales, improved usability, competitive differentiation, and mobile optimization.
User Satisfaction: A good user experience increases visitor satisfaction on the website.
Users can quickly find the information, navigate intuitively, and enjoy an appealing design.
User Retention: If users have a positive experience on the website, they are more likely to stay longer, explore more pages, and return in the future. This can increase user retention and reduce bounce rates, benefiting the business.
Conversion and Sales: Visitors can easily find what they looking for and feel confident.
Improved Usability: This involves designing a clear navigation structure, organizing content logically, and providing intuitive buttons and links. Good usability makes users feel comfortable and allows them to take action without frustration.
Mobile Optimization: Most people access the internet from mobile devices. This site is fully responsive and adapts to different screen sizes. This guarantees an optimal experience on desktop computers and mobile devices, which is crucial in today's mobile era.
