Fitness App
Ufity
UX/UI Design
01/
Overview
Global Partner Selection worked with the Ufity App that helped people convert their movements into money. This app encouraged people to do sports every day to generate digital money and spend it in the marketplace.
02/
Process
Ufity was available for mobile on iPhone and Android. The main goal of the application was to track users' daily steps.
Many users use smartwatches, so we had to adapt our design and notifications in such a way that they could easily see each time they earned more "fitys" in the application.
Research results:
17 million people in Spain between 16 - 74 years old made an online purchase in the last 12 months.
People between 25 and 34 years old have purchased most frequently in the last three months.
People between 16 - 74 years old bought vacation accommodation (54.1%), sports equipment, clothing (53.5%), tickets for shows (47.6%), and other travel services (44.7%).
Sales of smart bracelets and smartwatches increased by 16% from 2017.
03/
Outcome
I started working with the Ufity app from scratch, and together with the team, we shaped it to make the application known in the market.
I had the opportunity to improve my skills and abilities and to create new innovative solutions through research to understand people's behavior, needs, and motivations.
After six months of work, the partnerships between France and Spain ended, and the Ufity app was removed from iOS and Android.
